This privacy policy describes how CMC Inc. and its affiliates will collect, use, and share information that you provide or about you when you use our website and other services that contain links to this privacy policy.

As a leading media and entertainment conglomerate in China, we serve many different brands through a wide range of businesses. You can find more information about CMC Inc. here, including our affiliates. By using CMC’s website, you agree to the collection, use, and sharing of your information as described in this privacy policy.

  1. Types of information we collect

We may collect the following information about your use of this website:

1.1 Information We Collect Automatically

  • Device information: Include your IP address, browser type, browser language, operating system, platform type, game platform, device type, and device ID, such as a unique identifier, advertising identifier, or game platform identifier.
  • Usage information: including files you download, domain names, landing pages, browsing activities, clicks, scrolling and keystroke activities, web pages viewed, ads viewed or accessed, forms or fields you fill in or partially filled, search words, whether you opened the email, and your interactions with the content, access times, error logs, and other similar information.
  • Location information: including the city, state, and zip code associated with your IP address, information obtained via WiFi triangulation, through GPS capabilities on your mobile device, or precise location information you obtain using our mobile application, And (with your consent) your precise GPS information.
  • Viewing behavior: Includes what you view, how long you watch each video, the quality of service you receive (for example, buffering, load time), and the ads that show you or interact with you.
  • Offline information: Some information may also be stored when you are offline and transferred to us the next time you connect to the Internet, no matter where you connect or what device you use.

1.2 Information from third party sources

We may receive information about you from third parties, partners or our service providers, such as:

  • Public information: from publicly and commercially available online or offline sources, including demographic information, shopping data, loyalty program membership, or information about which ads you have seen or acted, including your interactions with advertisers’ products and services.
  • Social media information: If you access CMC services on a device that uses a social network, or if you interact with us through a social media service or other platform, we may access some of the information you provide to that social network or platform, such as name, email address, friend list, photo, age, gender, location, birthday, social network ID, current city, and people / sites you follow.

  1. How do we collect your information

  • we collect information from you when you request us to provide products, services or information, participate in other activities through our websites and applications, provide feedback in visitor surveys or otherwise interact with us. Please note that when you provide information on a third party website or platform (for example, by using our application), the third party website or platform may independently collect the information provided by you. This privacy policy applies to the information we collect, whilethe information collected by third party websites or platforms is subject to the privacy practices of corresponding platform. Your privacy choices on third-party websites or platforms will not apply to the information we use that is directly collected through our applications.
  • we collect information through technologies such as cookies, Flash cookies and web beacons, including when you visit our websites and applications or use our applications on third-party websites or platforms.

  1. How do we share your information

We may share your information with:

  • Affiliates: CMC Inc. and its affiliates.
  • Service providers who perform certain business-related functions on our behalf: including research and analysis, website hosting, transaction fulfillment, payments, processing database maintenance, contests, lottery and promotion management, fraud prevention, technical services and platforms, identity management and acquisition and conversion services.
  • Advertisers, ad networks and other third parties: Information about how you use CMC services and interact with content or advertisements to better customize our services or services, products, marketing and advertising on third-party platforms. These third parties may use their own tracking technologies / cookies to collect or request information about you, including through surveys. Please see our cookie and tracking technology policy for more information.
  • Hashing / Blocking Information: We may share information about you with a hashing or blocking identifier with third parties so that they can better personalize your experience with them and what you send them to you product / service experience.
  • Social networking: Some features in the CMC website’ services may be posted to your social network.
  • Other users and search engines: You can provide certain information for creating an account, including your name, photo, and other information (“account profile”). Some information in your account profile may be public to other members of the service and may be searchable by search engines. When we display your user-submitted content, it is identified based on the information in your account profile. We may distribute user submissions to third parties, and if we do so, this may include your account profile or any information in the submission.
  • Research and measurement companies: We share information about what you watch on the CMC website with video measurement services and other analytics providers.
  • Law enforcement agencies, regulators, content protection organizations, anti-fraud alliances, and other groups: to protect our legal rights, privacy, or security, and the legal rights, privacy of CMC Inc’s affiliates, our employees, agents, contractors, or other individuals’  security; protect the safety and security of visitors to CMC services or other content; prevent fraud or other illegal activities or for risk management purposes; respond to inquiries or requests from governments, regulators, law enforcement or public agencies; allow us to seek available remedies measures, commence, participate in or defend proceedings, or limit the damages we may incur; comply with laws, including subpoenas, search warrants, orders and other legal procedures; or enforce applicable terms of service.
  • Video viewing behavior: With your proper consent, we may share your video viewing behavior with third parties (including advertising agencies, analytics partners, and social media sites) subject to applicable laws.
  • Sale or transfer of all or part of our business or assets: if CMC or any CMC affiliate is involved in a merger, acquisition, transfer of control, bankruptcy, reorganization, or asset sale, or work related to such matters, as part of the transaction, we may sell or transfer the information described in this privacy policy.

  1. Your control and option

With regard to our collection, use and sharing of your information, we give you the right to exercise certain control and option. Based on compliance with local laws, your controls and options can include: · You can choose whether we can share your personal information with other companies; · You can request access to personal information we hold about you; · If you find that your personal information we have collected or stored is incorrect or that our collection and use of your personal information violates applicable laws and regulations or an agreement between us and you, you can ask us to correct or delete your personal information; you can exercise your control and option by contacting [support@cmcinc.cn] or following the instructions provided to you through various communication channels. Please note that if you do not allow us to collect your personal information, we may not be able to display certain pages for you. For specific personal information we process or retain about you, if you have any questions, please contact [support@cmcinc.cn].

  1. Global transmission, storage and processing of data

CMC Inc. is headquartered in China, but our business operations are global, so your personal information may be sent to certain members of the CMC Group or third parties around the world (such as the United States and Hong Kong Special Administrative Region) for the purposes described in this privacy policy. Your personal information may also be stored outside Mainland China (such as the United States and Hong Kong Special Administrative Region). For example, we may transfer your personal information to overseas data storage service providers or other companies of the CMC Group. Where we store your personal information may change from time to time. No matter where we transfer, store or process your personal information, we will take reasonable steps to ensure the privacy and security of your personal information.

  1. Data security, integrity and retention

It is important for us to keep your information secure, complete and confidential. We have adopted technical, administrative and physical security measures designed to protect visitor information from unauthorized access, disclosure, use and modification. We also review our security procedures from time to time and consider appropriate new technologies and methods. Please note that despite our best efforts to protect the information, no security measures are perfect or impenetrable. We will retain your personal information for as long as necessary to achieve the purposes described in this privacy policy, unless legally required or permitted to retain that information for a longer period.

  1. Amendments to this privacy policy

This privacy policy will be amended from time to time to ensure compliance with new technologies, industry practices, and regulatory requirements or for other purposes. When we revise our privacy policy, we will post a notice and an updated privacy policy on our website. Your continued use of our website or application constitutes your consent to our updated privacy policy.

  1. Contact us

If you have any questions or complaints about this privacy policy or your personal information, please email us at [support@cmcinc.cn], and we will reply to you as soon as we receive your questions or complaints.